Volume 12 Supplement 1
Inscrutable games? Facial expressions predict economic behavior
© Rossi et al; licensee BioMed Central Ltd. 2011
Published: 18 July 2011
Abstract approaches that study social decision-making usually disregard the fact that choices are made in informationally rich environments. Instead, one important goal is to model different sources of information as well as the way in which they affect decisions. The current study suggests that one important source of information about strategic decision making behavior may be the face, since, given sensitive enough instruments, this information can be measured and quantified in real-time by a computer. This also suggests that real-time analysis of facial action codes may serve as a powerful new tool for understanding strategic decision making which can complement neuroimaging techniques such as EEG and fMRI.
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