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Figure 4 | BMC Neuroscience

Figure 4

From: An ERP-study of brand and no-name products

Figure 4

Grand Average ERPs, Congruency effect: an effect of congruency is observed in the 600 – 800 ms time-window for the Nogo trials. Incongruent stimuli are more negative in this time-window for the brand stimuli and more positive for the no-name stimuli.

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